RoCT (Oct. 24, 2011) - The Social Triumvirate
Continuing to document the importance of creative, proprietary content for social media strategies, including Facebook’s new content direction, Google’s new Panda alogrithm for search, and Twitter’s impact on brand marketing. Check it out and let me know your thoughts.
“Facebook’s latest moves add up to three things: personalization, mobilization and amplification. For users, Facebook will allow users to further personalize how they want to share their lives to friends and connections. It also means doubling down on a better mobile experience. To brands and businesses, the revisions mean their interactions can be more effectively amplified IF they work really hard at high quality content and/or leverage paid options such as sponsored stories.
So, just how powerful is the Twitter connection between consumers and businesses? The study found that 60% of brand followers are more likely to recommend a brand to a friend after following the brand on Twitter, and 50% of brand followers are more likely to buy from that brand.
“So what does this mean for website owners? It’s time to really get serious and produce only original content. With Google Panda patrolling the web, website owners must focus on putting out content that is unique to its site yet relevant to its target audience. Website content should not only be informative and useful but it should contain information that is true and well researched, not well copied.”
Happy Monday. MG