How does an agency make Fast Company’s list of Top 50 Innovative Co’s? David Droga: The Potential of Creativity
(Source: vimeo.com)
Volkswagen Debuts Get Happy Super Bowl Ad, Features Music by Jimmy Cliff
Yeah. Jimmy Cliff’s voice stars in Volkswagen Super Bowl ad.
Is your focus on the core customer holding back your brand?
For anyone at Outdoor Retailer trade show, MercuryCSC Jeff Welch is leading a seminar on the risks associated with (mis)aligning your brand with the core customer. Friday, Noon, at the Marriott.
For those not attending, we’ll be live-streaming the event here and on Mercury’s Facebook page.
Joining Jeff will be Orvis Product Development Specialist Steve Hemkens, ExOfficio General Manager Steve Bendzak, and NOLS Director of Admissions and Marketing Bruce Palmer.
They will discuss their brands’ struggles and successes balancing very enthusiastic core audiences and efforts to expand into other markets.
Also, former Patagonia and Prana executive Rich Hill will resurface to discuss his new venture, Ticla, and how he is taking advantage of a clean slate to position the brand to the most broad audience possible.
See you there.
Today’s writer is also a digital writer who can edit, build their own website, shoot and make video games. Creatives today, like their smartphones, must be able to do everything. And well.
Deutsch’s Douglas Van Praet discusses how focus-group feedback, and the whole notion of the consumer and personas, are misguided and how research should focus on understanding the unconscious and improving human lives.
The conscious mind is simply not running the show, but we’ve created an entire industry pretending that it does.
Or, why data alone can’t drive creative campaigns…
Sufian Stevens on licensing song to Red Bull for commercial (thesufjanstevensmodel5000):
Selling out never looked so good. But someone had to pay for all that Christmas confetti. Forgive me Mark Bittman. My love yet remains with yia yia + pappou, shining in perpetual light.
Creativity is a force multiplier, the better the work, the higher return on your investment.
(Source: startribune.com)
We’ve discussed how to increase visibility of earned media platforms with social bookmarking, SEO, blogging, and other Owned media properties. inPowered is a Paid advertising platform/network that is powered by earned media (PR) placements to give your valuable PR hits greater distribution on relavant media. Then, measure which stories get the best action to further develop your brand story.
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(credit: MASH SF)
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Marina Abramovic meets Ulay
“Marina Abramovic and Ulay started an intense... -
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Mr. Speaker, Mr. Vice President, Members of Congress, fellow citizens:
Fifty-one years ago,...
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Ocean by ►CubaGallery on Flickr.
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