Mike Geraci - FreeRange Media

Happy Hour

Sat, 23 Mar 2013 14:01:36 -0600

Happy Hour

Gut Feelin (Devo) by Calvin Love Calvin Love covering Devo....

Wed, 20 Mar 2013 17:25:10 -0600

Gut Feelin (Devo) by Calvin Love

Calvin Love covering Devo. White on white.

shared from exfm

Thursday work flow soundtrack by F. Stokes - Love. Always.

Thu, 07 Mar 2013 11:45:21 -0700

Thursday work flow soundtrack by F. Stokes - Love. Always.

carlosbaila: Marina Abramovic meets Ulay“Marina Abramovic and...

Sun, 03 Mar 2013 22:43:03 -0700

carlosbaila:

Marina Abramovic meets Ulay

“Marina Abramovic and Ulay started an intense love story in the 70s, performing art out of the van they lived in. When they felt the relationship had run its course, they decided to walk the Great Wall of China, each from one end, meeting for one last big hug in the middle and never seeing each other again. at her 2010 MoMa retrospective Marina performed ‘The Artist Is Present’ as part of the show, a minute of silence with each stranger who sat in front of her. Ulay arrived without her knowing it and this is what happened.”

“En los años 70, Marina Abramovic mantuvo una intensa historia de amor con Ulay. Pasaron 5 años viviendo en una furgoneta realizando toda clase de performances. En 1988, cuando su relación ya no daba para más, decidieron recorrer la Gran Muralla China, empezando cada uno de un lado, para encontrarse en el medio, abrazarse y no volver a verse nunca más. En 2010 el MoMa de Nueva York dedicó una retrospectiva a su obra. Dentro de la misma, Marina compartía un minuto en silencio con cada extraño que se sentaba frente a ella. Ulay llegó sin que ella lo supiera, y esto fue lo que pasó”

Photo

Fri, 01 Mar 2013 09:05:01 -0700

Conventional wisdom holds that in nearly any industry there are two primary business models: niche and mass. At the niche end of the spectrum, you sell your product to a small group of consumers for a

However, the same models do not hold as well in the travel and outdoor recreation industries due to a third factor—authenticity. Represented by the diagonal axis, authenticity (or credibility) general

Placing actual brand names and destinations over the two axes, one can see a subjective view of where each brand lies at this stage in their lifecyle and further, how their authenticity diminishes the

BlueSign could take some brand marketing lessons from the...

Wed, 27 Feb 2013 17:19:31 -0700

BlueSign could take some brand marketing lessons from the Rainforest Alliance #OIBiz

Your social media strategy = Free Awesome Sauce. Fake Grimlock...

Tue, 26 Feb 2013 08:13:46 -0700

Your social media strategy = Free Awesome Sauce. Fake Grimlock is back to teach us ‘how social right.’

Flotsam: The Oreo Moment, Social Media Command Centers, and the Wonders of Saying Nothing

Mon, 25 Feb 2013 11:21:43 -0700

Flotsam: The Oreo Moment, Social Media Command Centers, and the Wonders of Saying Nothing:

keithrbyrne:

The Super Bowl ads, as we all know, were a grave, grave disappointment.

The consensus “winner,” at least among agency folk, was Oreo. Their “real-time” response was rightly praised for being clever, fun and perfectly timed.

Then came the Oscars, and scores of brands had their own social…

Fake wolves in foreground, real wolf top left. Another day in...

Sun, 24 Feb 2013 12:22:23 -0700

Fake wolves in foreground, real wolf top left. Another day in #jacksonhole (at Indian Trails Pathway)

Google Glass: GoPro with a brain. (“How It Feels [through...

Wed, 20 Feb 2013 08:44:56 -0700

Google Glass: GoPro with a brain. (“How It Feels [through Glass]” (by Google)

How Poland Spring fumbled its Rubio moment...

Thu, 14 Feb 2013 12:13:00 -0700

How Poland Spring fumbled its Rubio moment...:

Nestle spokespersons comment, “It was an impromptu moment,” says (spokesperson) Lazgin. “We were very glad that Poland Spring was there when Senator Rubio made his speech.”

Translation: Whatever. We don’t get social media.

Unscripted mishaps that occur live, during mainstream news events can be the trigger for a point-release avalanche-style marketing campaign.

Point-release avalanches start when a natural or man-made disturbance triggers a point source fracture at a localized spot, but then fans outward as it descends, picking up size and speed.

Sen. Rubio’s cottonmouth was the point source for what could have been the start of a much greater campaign, as awareness of the brand was suddenly thrust onto the national stage.

But you have to be ready for it, and get it.

How does an agency make Fast Company’s list of Top 50...

Mon, 11 Feb 2013 21:17:09 -0700

How does an agency make Fast Company’s list of Top 50 Innovative Co’s? David Droga: The Potential of Creativity

Madison, the family yellow lab, backing up Bob Dylan.

Mon, 11 Feb 2013 15:22:49 -0700

Madison, the family yellow lab, backing up Bob Dylan.

REI's surprisingly low-key reaction to the big news

Thu, 07 Feb 2013 21:24:00 -0700

Is environmentalism hurting sustainable travel? A fresh chicken or egg analogy

Thu, 07 Feb 2013 14:00:57 -0700

Is environmentalism hurting sustainable travel? A fresh chicken or egg analogy:

Sustainable travel industry’s tricky balancing act between eating the chicken or eating the eggs…

Happy Birthday, Bob (Feb. 6, 1945) - Lively Up Yourself...

Wed, 06 Feb 2013 09:59:52 -0700

Happy Birthday, Bob (Feb. 6, 1945) - Lively Up Yourself 06.13.1980

Binge-viewing is transforming the television experience

Mon, 04 Feb 2013 21:56:44 -0700

Binge-viewing is transforming the television experience :

Netflix witnessed how its subscribers devoured TV series they streamed at a rate of 5-6 episodes at a time. They saw the future of TV.

Congrats to JH Public Art, Brian brush, and the JH library on...

Sat, 02 Feb 2013 19:39:47 -0700

Congrats to JH Public Art, Brian brush, and the JH library on the completion of Filament Mind.

laughingsquid: El Plato Supreme, Seth Rogen, Paul Rudd &...

Fri, 01 Feb 2013 12:23:34 -0700

laughingsquid:

El Plato Supreme, Seth Rogen, Paul Rudd & Bob Odenkirk Star in Samsung’s Super Bowl Ad

This is going to resonate most with marketers who have to wrestle with trademark and sponsorship rights issues in their campaigns. Not sure general public is going to get is as much.

Chipotle brand plan: From burritos to hoodies, festivals, and kitchen accessories

Fri, 01 Feb 2013 09:29:11 -0700

Chipotle brand plan: From burritos to hoodies, festivals, and kitchen accessories :

Super interesting brand expansion ideas. How far can they take it?