February 25th, 2013
Flotsam: The Oreo Moment, Social Media Command Centers, and the Wonders of Saying Nothing

keithrbyrne:

The Super Bowl ads, as we all know, were a grave, grave disappointment.

The consensus “winner,” at least among agency folk, was Oreo. Their “real-time” response was rightly praised for being clever, fun and perfectly timed.

Then came the Oscars, and scores of brands had their own social…

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