Mike Geraci - FreeRange Media

L2′s inaugural Digital IQ Index®: Sportswear report benchmarks the digital competence of 42 global sportswear brands, looking at over 675 data points across four dimensions: Site, Digital Marketing, Social Media and Mobile.

Final brand rankings were broken out into five categories: Genius, Gifted, Average, Challenged, and Feeble. Some marketing egos will be bruised as Teva and Patagonia only earn Average rank, and Arc’Teryx and Marmot are Feeble.

Here’s how the rankings break out:

Genius:

1. Nike
2. adidas

Gifted

3. The North Face
4. Puma
5. L.L. Bean
6. Under Armor
7. New Balance
8. Quicksilver
9. Reebok
10. Lacoste 
11. Burton
11. Converse
11. Vans

Average

14. Teva
15. Timberland
17. Columbia
20. Merrell
22. Patagonia

Challenged:

30. Mountain Hardwear
31. Keen

Feeble

37. Arc’Terxy
38. Marmot
38. Vibram
40. Fila

You can download the report excerpt here.