April 19th, 2012

Yvon talks to Marketplace about his new book, The Responsible Company.

Ryssdal: When you started, however many years ago it was, did you ever think you’d be sitting here running a company that’s trying to change the world?

Chouinard: No, absolutely not. I’m not very good at thinking into the future. I kind of live for the day.

Ryssdal: Oh, come on. I don’t actually believe that.

Chouinard: No, I’m not that good at it.

Ryssdal: What’s next then? There’s more, right?

Chouinard: Well, as soon as you leave I’m going surfing.

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