April 19th, 2012

Yvon talks to Marketplace about his new book, The Responsible Company.

Ryssdal: When you started, however many years ago it was, did you ever think you’d be sitting here running a company that’s trying to change the world?

Chouinard: No, absolutely not. I’m not very good at thinking into the future. I kind of live for the day.

Ryssdal: Oh, come on. I don’t actually believe that.

Chouinard: No, I’m not that good at it.

Ryssdal: What’s next then? There’s more, right?

Chouinard: Well, as soon as you leave I’m going surfing.

Loading tweets...

@MercuryMG

Likes

Best of branding, creative, and passion in travel and outdoor.

Following