This is going to resonate most with marketers who have to wrestle with trademark and sponsorship rights issues in their campaigns. Not sure general public is going to get is as much.
Yeah. Jimmy Cliff’s voice stars in Volkswagen Super Bowl ad.
Is your focus on the core customer holding back your brand?
For anyone at Outdoor Retailer trade show, MercuryCSC Jeff Welch is leading a seminar on the risks associated with (mis)aligning your brand with the core customer. Friday, Noon, at the Marriott.
Joining Jeff will be Orvis Product Development Specialist Steve Hemkens, ExOfficio General Manager Steve Bendzak, and NOLS Director of Admissions and Marketing Bruce Palmer.
They will discuss their brands’ struggles and successes balancing very enthusiastic core audiences and efforts to expand into other markets.
Also, former Patagonia and Prana executive Rich Hill will resurface to discuss his new venture, Ticla, and how he is taking advantage of a clean slate to position the brand to the most broad audience possible.
See you there.