…language defines reality, not vice versa. If one can author a new language and tell a new story in a familiar way, or a familiar story in a new way, the world will hear and see that as new reality.
Tell me and I’ll forget
Show me and I may remember
Involve me and I’ll understand
— Chinese Proverb (for marketing)
In 2013, some of YouTube’s most passed-around, talked-about videos came from brands. But they aren’t your typical ads. They are often longer, more compelling, more engaging. And people are choosing to watch them.