Carpe Vinum

Drinking and Thinking

In 2013, some of YouTube’s most passed-around, talked-about videos came from brands. But they aren’t your typical ads. They are often longer, more compelling, more engaging. And people are choosing to watch them.

2013 Year-End YouTube Ads Leaderboard – Think Insights – Google

ARSE BACKWARDS | Product vs Brand Advertising

The product creates the experience.

The experience creates the reputation.

The reputation creates the brand.

Westjet Wins Christmas. 

When your customers cry for joy, your marketing is working. Great concept, great execution. Congrats to the Westjet team.


The Top 20 Tumblr Ads of the Year

How to use Tumblr in brand marketing, Volume I.

Brand: What’s missing from your startup strategy



By Sam Wilson

Another acquisition, another day: early this week, Yahoo snatched up Summly, a mobile product startup. Since falling under the leadership of Marissa Mayer, the struggling Internet giant has been making aggressive moves to bring in killer talent and innovation by…

Each year during the holidays, our team at MercuryCSC thinks about our community and how we can share a little bit of our good fortune with others. This year, we are raising money for the HRDC Warming Center for the homeless through Pedal4Power. Check out this fun program and help support a great cause. A pledge of 5 cents can provide shelter for one person this winter. Thanks.

Inspiration from the archives. @chrisdistefano

The North Face (and Camp 4 Collective) have produced a brand anthem that takes a powerful approach to telling a brand story: tethering and elevating the brand story to a larger human story.

The result is an inspirational story that resonates more powerfully to more people. The astronaut Buzz Aldrin personifies this base human aspiration writ large.

A cover is a statement. It should provoke, challenge, interest, entice, snare, grab, arouse, titillate, excite, shock, infuriate, seduce, motivate. It should give the reader an irresistible taste of the magazine’s spirit. It should capture a reader.

George Lois

Ray-Ban's Optical Illusion. Is it supposed to not have a direct brand connection?

Neat trick, would love to see some sort of brand tie-in.

Fixed. theme by Andrew McCarthy