Carpe Vinum

Drinking and Thinking

Brand product video done right. JCrew gives Casey Neistat a suit, a budget, and lots of space to create. That last part is the secret sauce. 

…language defines reality, not vice versa. If one can author a new language and tell a new story in a familiar way, or a familiar story in a new way, the world will hear and see that as new reality.

Tell me and I’ll forget
Show me and I may remember
Involve me and I’ll understand

— Chinese Proverb (for marketing)

Straight outta 1972, Merc’s lone office dictionary.

Big week for American icons selling out to sell cars. First Bob Dylan does Chrysler, now Ansel Adams in bed with Lexus. Hope they both got paid a ton, as neither campaign complements their icon status.


The 2013 MercuryCSC commemorative team patch, by @sethsquatch #artifacts

In 2013, some of YouTube’s most passed-around, talked-about videos came from brands. But they aren’t your typical ads. They are often longer, more compelling, more engaging. And people are choosing to watch them.

2013 Year-End YouTube Ads Leaderboard – Think Insights – Google

ARSE BACKWARDS | Product vs Brand Advertising

The product creates the experience.

The experience creates the reputation.

The reputation creates the brand.

Westjet Wins Christmas. 

When your customers cry for joy, your marketing is working. Great concept, great execution. Congrats to the Westjet team.


The Top 20 Tumblr Ads of the Year

How to use Tumblr in brand marketing, Volume I.

Brand: What’s missing from your startup strategy



By Sam Wilson

Another acquisition, another day: early this week, Yahoo snatched up Summly, a mobile product startup. Since falling under the leadership of Marissa Mayer, the struggling Internet giant has been making aggressive moves to bring in killer talent and innovation by…

Each year during the holidays, our team at MercuryCSC thinks about our community and how we can share a little bit of our good fortune with others. This year, we are raising money for the HRDC Warming Center for the homeless through Pedal4Power. Check out this fun program and help support a great cause. A pledge of 5 cents can provide shelter for one person this winter. Thanks.

Fixed. theme by Andrew McCarthy