My main problem with brands and selfies is the sheer arrogance of a brand that thinks people have nothing better to do than take a photo of themselves with a logo in it for their chance to win absolutely fuck-all. It does nothing for the person entering, it adds no value to the brand, and finally, it’s actually embarrassing for all parties involved. The way you hear agency folk talk about selfies — like your Dad asking what ‘LOL’ means because he finally got a Facebook account — is just slightly sickening. Because ultimately some poor client is going to pay a day rate for an idea that took five minutes to shape.
— "Brands: your selfie contest ideas are stupid" via Digiday
Brands don’t have target markets, they have target moments.
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.
— Steve Jobs
…language defines reality, not vice versa. If one can author a new language and tell a new story in a familiar way, or a familiar story in a new way, the world will hear and see that as new reality.
Tell me and I’ll forget
Show me and I may remember
Involve me and I’ll understand
— Chinese Proverb (for marketing)