Big week for American icons selling out to sell cars. First Bob Dylan does Chrysler, now Ansel Adams in bed with Lexus. Hope they both got paid a ton, as neither campaign complements their icon status.
In 2013, some of YouTube’s most passed-around, talked-about videos came from brands. But they aren’t your typical ads. They are often longer, more compelling, more engaging. And people are choosing to watch them.
Another acquisition, another day: early this week, Yahoo snatched up Summly, a mobile product startup. Since falling under the leadership of Marissa Mayer, the struggling Internet giant has been making aggressive moves to bring in killer talent and innovation by…
Each year during the holidays, our team at MercuryCSC thinks about our community and how we can share a little bit of our good fortune with others. This year, we are raising money for the HRDC Warming Center for the homeless through Pedal4Power. Check out this fun program and help support a great cause. A pledge of 5 cents can provide shelter for one person this winter. Thanks.
A cover is a statement. It should provoke, challenge, interest, entice, snare, grab, arouse, titillate, excite, shock, infuriate, seduce, motivate. It should give the reader an irresistible taste of the magazine’s spirit. It should capture a reader.