Carpe Vinum. #BigTuesday #bozeman (at Blackbird)
…language defines reality, not vice versa. If one can author a new language and tell a new story in a familiar way, or a familiar story in a new way, the world will hear and see that as new reality. — http://www.managementtoday.co.uk/go/news/article/1284892/all-businesses-mcconnaughey-magic
Tell me and I’ll forget
Show me and I may remember
Involve me and I’ll understand — Chinese Proverb (for marketing)
Straight outta 1972, Merc’s lone office dictionary.
The 2013 MercuryCSC commemorative team patch, by @sethsquatch #artifacts
In 2013, some of YouTube’s most passed-around, talked-about videos came from brands. But they aren’t your typical ads. They are often longer, more compelling, more engaging. And people are choosing to watch them. — 2013 Year-End YouTube Ads Leaderboard – Think Insights – Google
ARSE BACKWARDS | Product vs Brand Advertising -
The product creates the experience.
The experience creates the reputation.
The reputation creates the brand.