“It wasn’t that long ago when most of our content was centered around a press release and we were pretty happy when a press release was distributed and received and maybe even used by journalists to engage and amplify a message to the public,” said Mr. Gallagher. “Those days are behind us. What we need now is content like this, based on real human insight that understands safety isn’t a fun message, that the way to reach children in particular needs to be fun, engaging and imminently sharable, and it needs to bring about real change.” — ‘Dumb Ways to Die’ Nabs Grand Prix in PR, Direct Categories - Cannes 2013 - Creativity Online
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Post-Memorial Day weekend re-entry skills test.
Happy Hour
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