Carpe Vinum

Jul 24

“The need to bring the noise and turn off the noise at the same time. Stimulation vs Isolation.”

Jul 22


Jul 21

“My main problem with brands and selfies is the sheer arrogance of a brand that thinks people have nothing better to do than take a photo of themselves with a logo in it for their chance to win absolutely fuck-all. It does nothing for the person entering, it adds no value to the brand, and finally, it’s actually embarrassing for all parties involved. The way you hear agency folk talk about selfies — like your Dad asking what ‘LOL’ means because he finally got a Facebook account — is just slightly sickening. Because ultimately some poor client is going to pay a day rate for an idea that took five minutes to shape.” — "Brands: your selfie contest ideas are stupid" via Digiday

Bernbach said it all, really….

Bernbach said it all, really……

— Rory Sutherland (@rorysutherland) July 6, 2014

Jul 16

“Brands don’t have target markets, they have target moments.” —  Rory Sutherland

Jun 19

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.” — Steve Jobs

Mar 25

Carpe Vinum. #BigTuesday #bozeman (at Blackbird)

Carpe Vinum. #BigTuesday #bozeman (at Blackbird)

Mar 19


Mar 14

“…language defines reality, not vice versa. If one can author a new language and tell a new story in a familiar way, or a familiar story in a new way, the world will hear and see that as new reality.” —

Mar 13

“Tell me and I’ll forget
Show me and I may remember
Involve me and I’ll understand” — Chinese Proverb (for marketing)

Feb 04

Straight outta 1972, Merc’s lone office dictionary.

Straight outta 1972, Merc’s lone office dictionary.