“It wasn’t that long ago when most of our content was centered around a press release and we were pretty happy when a press release was distributed and received and maybe even used by journalists to engage and amplify a message to the public,” said Mr. Gallagher. “Those days are behind us. What we need now is content like this, based on real human insight that understands safety isn’t a fun message, that the way to reach children in particular needs to be fun, engaging and imminently sharable, and it needs to bring about real change.”
—‘Dumb Ways to Die’ Nabs Grand Prix in PR, Direct Categories - Cannes 2013 - Creativity Online
June 2013
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May 2013
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March 2013
5 posts
Beauty & the Beast
F.Stokes
Thursday work flow soundtrack by F. Stokes - Love. Always.
February 2013
15 posts
Flotsam: The Oreo Moment, Social Media Command Centers, and the Wonders of Saying Nothing →
keithrbyrne.tumblr.com
The Super Bowl ads, as we all know, were a grave, grave disappointment.
The consensus “winner,” at least among agency folk, was Oreo. Their “real-time” response was rightly praised for being clever, fun and perfectly timed.
Then came the Oscars, and scores of brands had their own social…
How Poland Spring fumbled its Rubio moment... →
marketwatch.com
Nestle spokespersons comment, “It was an impromptu moment,” says (spokesperson) Lazgin. “We were very glad that Poland Spring was there when Senator Rubio made his speech.”
Translation: Whatever. We don’t get social media.
Unscripted mishaps that occur live, during mainstream news events can be the trigger for a point-release avalanche-style marketing campaign.
Point-release avalanches start when a natural or man-made disturbance triggers a point source fracture at a localized spot, but then fans outward as it descends, picking up size and speed.
Sen. Rubio’s cottonmouth was the point source for what could have been the start of a much greater campaign, as awareness of the brand was suddenly thrust onto the national stage.
But you have to be ready for it, and get it.
Madison backing up Bob Dylan
Madison, the family yellow lab, backing up Bob Dylan.
REI's surprisingly low-key reaction to the big news
Is environmentalism hurting sustainable travel? A fresh chicken or egg analogy →
mrcry.us
Sustainable travel industry’s tricky balancing act between eating the chicken or eating the eggs…
